PERCEPTIV is a supplement designed to support and improve cognitive health.

Dr. Thomas SheaBrain SupportCognitive decline is one of the effects of aging. There is always some slippage in memory and mental function as we age. Some loss is normal and expected and does not usually have any serious consequences. Clinical nutritional science has shown conclusively that supplements of specific nutrients can improve both structure and function of our brains. Brain cells have been shown to be very receptive to certain nutrients. A brain that is well nourished will always do better than one that is nutrient deprived.

In this interview Dr. Thomas Shea discusses his research at the University of Mass. at Lowell that led to the development of PERCEPTIV. This is another example of the kind of clinically studied products that give us confidence.

What is PERCEPTIV? (excerpt from….READ MORE….
PERCEPTIV is a patented nutraceutical formula clinically proven to protect against the normal cognitive decline associated with aging while building the body’s natural defenses against cell damage. PERCEPTIV is the result of 20 years of research and 5 published university-directed independent clinical studies, with 2 additional studies to be published soon. The unique blend of vitamins and clinically researched nutrients needed to maintain cellular health and vitality in the brain was developed by neuroscientists in studies conducted by a leading U.S. university. PERCEPTIV provides a precise blend of ingredients and nutrients that support brain function. The patented blend of PERCEPTIV vitamins and nutrients has been clinically proven to provide better results than taking each nutrient individually.

Brain Structure Benefits

  • PerceptivProtects Brain Cells*
  • Produces Valuable Antioxidants
  • Supplies Cells with Energy
  • Maintains Healthy Brain Cells

Brain Function Benefits

  • Improves and maintains short-term memory*
  • Enhances mental clarity and performance*
  • Builds defenses against normal brain cell damage*
  • Helps restore a healthy mood*
  • Increases executive function by 20%*

The Science

  • Supported by more than 35 peer-reviewed publications
  • Effective in 5 published clinical studies, total of 175 participants, published from 2008-2010
  • Effective in 2 additional clinical studies completed in 2012 with an additional 150 participants
  • Presented at 4 international conferences – Including AAIC (Alzheimer’s Association International Conference), a conference devoted to improving memory and cognition
  • No reported adverse events have been reported with the use of PERCEPTIV

PERCEPTIV helps to re-energize your brain and maintain its health – so you can be at peak mental performance every day.

About Dr. Thomas Shea

A life-long Massachusetts resident, Dr. Shea began his studies of the mechanisms that keep nerve cells healthy at McLean Hospital and Harvard Medical School, where he demonstrated that even slight imbalances in normal metabolism can lead to degeneration and death of brain cells. He also demonstrated that this balance is more delicate in individuals with certain genetic predispositions including those that place individuals at risk for Alzheimer’s disease.

In 1994, he relocated to UMass Lowell where he directs the Center for Neurobiology, where a team of professors, students and staff study brain health and neurodegenerative disorders. At UMass, he and his team demonstrated that certain combinations of vitamins and nutritional supplements could not only delay the progression of memory loss Alzheimer’s disease, but if started early enough, could actually improve memory and mood in individuals with Alzheimer’s disease as well at adults without dementia; these studies led to the development of over 30 Master’s degree recipients, and supervised over 20 undergraduate research projects, and has been awarded two patents on the components of PERCEPTIV.

He has been funded by, the National Institute on Aging, the National Science Foundation, the Alzheimer’s Association the American Federation of Aging Research, and others. He frequently presents a wide range of seminars and workshops on the benefit of nutrition for age-related loss of memory that are appropriate for scientists, professionals and families at universities, hospitals, nursing homes and senior centers, and can be contacted in this regard at (978-934-2881). He has published over 300 scientific articles, trained 13 doctoral students,




Ginseng is known as the world’s most powerful adaptogenic herb.

Herbs & Plants Gregg NollHere is one of the most important points I can make after 40 years of experience with herbs and plants. There are huge differences in the marketplace. First there are the difference in raw plant material. There are four types of ginseng. Korean, American, Chinese and Japanese. Korean ginseng has by far the largest variety of the active ginsenosides. So the starting material makes a difference. Then there are differences in growing and handling. The best ginseng comes from plants that are five years old. As ginseng roots are processed, concentrates are created that have certain properties and constituents. The quality and effectiveness comes from the expertise of the companies that make them. There are huge differences all all steps of bringing herbs to market. Your success depends on discovering which companies make the best products. I’m here to help.

How do we know these compounds are effective? It is through clinical research and personal experience. I have personal experience with Il Hwa ginseng going back to the 1980’s when I was first introduced. I have been a fan ever since, even though it was not available in the U.S. for many years. I am glad to see it’s return and to see the emergence of the clinical work, detailing the benefits of ginseng and in particular Il Hwa ginseng. You can read about the clinical science at their website.

ILHWA is introducing GInST15 enzyme fermented ginseng, the most bio-available ginseng on the market. In fact, through a human clinical trial GinST15 demonstrated 15 times greater absorption over standard ginseng. This is a remarkable break though in ginseng science. Because of ILHWA’s scientific discovery through this patented fermentation process, ginseng can now be fully absorbed by all.

GinsengThe Benefits of Ginseng (excerpt from the Il Hwa website).….READ MORE….
Ginseng is known as the world’s most powerful adaptogenic herb. It is also known as the “King of Herbs”. An adaptogenic herb is an herb that assists the body to adapt and adjust to maintain balance and optimal health. Ginseng is considered one of the wonder drugs of nature. It has been used for thousands of years as a preventive and remedy for a host of bodily ailments, from the ravages of old age, to waning libido, depleting stamina, and even serious health challenges.

Traditionally, Korean ginseng had been used as a restorative tonic to increase stamina and energy and to relax the body after a long day’s work. Research in the last 20 years has been documenting ginseng as a highly effective herb in treating a host of health-related problems. Recent advances in biotechnology has enabled several companies to improve the effectiveness of Ginseng by optimizing the growing, harvesting, processing, extraction, and concentration of Ginseng.

Ginseng has been shown in clinical studies the following benefits on health:

  • GinsengAids in Managing Stress
  • Purifies the Blood of Toxins
  • Improves blood quality
  • Assists in Balancing Blood Sugar
  • Mental Clarity and Focus
  • Brain Health
  • Erectile Dysfunction
  • Stimulates and Supports Digestion Supports Strong Immune System
  • Helps to Alkalize Your Body
  • Helps to Increase Energy and Vitality
  • Antioxidant Benefits
  • Anti Inflammatory Benefits

There have been many studies with ginseng in general and with Il Hwa ginseng preparations in particular. Il Hwa ginseng is also used by many health professionals as a brand of trusted and standardized quality. Here is a link to some of those studies: ….READ MORE….

About Gregg Noll
Gregg Noll is President of Il Hwa North America. Ilhwa Co Ltd, is a high tech pharmaceutical and nutraceutical company with 3 divisions: Ginseng, Pharmaceuticals and Beverages. Through continuous scientific research and development for more than four decades, they have become the world leader in ginseng science.

Il Hwa



139 – Omega-3 and Mental Health Research – My Interview with Capt. Joseph Hibbeln, MD

In this interview Dr. Hibbeln will describe some of his research and the important implications for mental health. His research at the time of this interview was to determine if omega-3 fatty acids can reduce suicide behaviors. He also discusses the role of omega-3 for depression and their importance to pregnant and nursing mothers as well as their children.

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138 – The Powerful Potential of Probiotics – My Interview with Natasha Trenev

I ate my first yogurt in 1971 and it happened to be Continental yogurt which was created by Natasha Trenev’s father. I took acidophilus on my first trip to Mexico around that same time to aid my digestive health while traveling. So over 50 years ago I began to appreciate the importance of digestive bacteria.

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137 – Natural Relief for Migraine Headaches – My Interview with Dr. Raj Aggarwal, MD

Doctors and researchers are discovering that nutrition is a viable way to reduce headaches, reduce severity and frequency and potentially lead to reduction or elimination of the need for medications. In this interview with Dr. Raj Aggarwal, we will discuss the cause of migraines and what you can do. Dr. Aggarwal discusses the 10 things you should do to best manage your headaches.

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136 – Overcoming Iron Deficiency Anemia – My Interview with Dr. Erin Stokes, ND

Many years ago, I discovered Blood Builder by MegaFood. This is an amazing supplement. It is the perfect supplement for women struggling with iron deficiency anemia. First of all it works seemingly much better than ferrous sulfate. Women feel much better when taking Blood Builder. It does not upset the stomach or cause constipation.

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135 – My Interview with Daniel Fabricant – CEO, Natural Products Association

I think the heading of this podcast sounds intriguing considering the decades long animosity between the FDA and the natural products industry. Dr. Daniel Fabricant holds the unique position of being involved with FDA regulation of nutritional supplement manufacturers to becoming the Executive Director and CEO of the nation’s only trade association for natural products.

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134 – The Benefits of Omega-3 Fatty Acids – My Interview with Brenda Watson

This interview is Part 2 of our 4 part series on Brenda’s H.O.P.E. program. High fiber, Omega-3 oils, Probiotics, and Enzymes. Her message is straight forward. One of the most important things a person can do when they have digestive issues is evaluate how to incorporate these 4 elements

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133 – Rapid Defense for Immune Support – My Interview with Dean Morris

Everyone has an interest in staying healthy throughout the cold and flu season. Here on our goal is to help you discover some of the best nutritional products. We do that by interviewing some of the best experts in the natural products industry. My interview with 5th generation master herbalist Dean Morris is focused on two of these trademarked ingredients found in Rapi-Defense from Nature’s Way.

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132 – Holy Basil Herb for Stress and Anxiety – My Interview with Chris Kilham

Stress is linked to many aspects of both physical and mental health. Over time, stress can negatively affect the health of the digestive, immune and nervous systems. While the underlying causes of stress must be examined before one can truly heal oneself, dietary supplements can aid in the process. Holy basil, in particular, is an effective way to both prevent and combat the damaging effects of everyday stressors.

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